How to keep your Google Analytics 4 data for longer | Full Tutorial
The data retention feature in Google Analytics 4 allows you to determine how long you want to hold onto your data. The more data you have, the more informed your business decisions can be made. This tutorial introduces data retention, along with a step-by-step tutorial on how to change data retention.
0:00 Introduction to Data Retention
1:18 Step-by-Step Tutorial
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