How to use Comparisons in Google Analytics 4 | Step-by-Step Tutorial
The comparisons feature in Google Analytics 4 lets you compare subsets of your user base to better understand your data. This step by step tutorial goes over how to create subsets and how to use them in a practical use case.
0:00 Introduction to comparisons
0:40 Using Google's pre-built comparisons
3:18 How to define custom comparisons
5:22 How to save custom comparisons
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