How to set up Enhanced Measurement in Google Analytics 4 | Full GA4 Tutorial
The Enhanced Measurement feature in Google Analytics 4 brings new insight to your property without needing to use other platforms. This video details the basics of enhanced measurement, how to set it up, and how to look out for the data once it starts coming through.
Chapters
00:00 - 1:23 Introduction to Enhanced Measurement
1:24 - 2:33 How to set up Enhanced Measurement
2:34 - 8:09 Introducing each variable
8:10 - 11:54 Where to find Enhanced Measurement data in GA4
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