This is Why Your Marketing Isn't Working
In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue?
Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all?
Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new bookings. And the number one reason for not following up, "I don't want to be annoying."
This narrative is all wrong and I explain why in this episode.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
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Marc Scott on YouTube - / @marcscottvo
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Marc Scott on LinkedIn - / marcscottvoiceover
RESOURCES FOR VOICE ACTORS
The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials
Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
For voice over services:
Visit https://marcscottvoiceover.com
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Visit https://teespring.com/stores/vopreneur
Join the VOpreneur Facebook Group
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EVERYDAY VOPRENEURS IN THIS EPISODE
Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min
KEY TAKEAWAYS
✅ Follow-up is one of the most important aspects of marketing your voiceover business.
✅ Personalization and tailoring messages are crucial for standing out in a crowded inbox.
✅ Follow-up can be a test of commitment and professionalism.
✅ The negative narrative around follow-up should be replaced with a positive mindset.
✅ Using a CRM and setting automated reminders can help with effective follow-up.
00:00 Introduction
03:10 The Importance of Follow-Up
05:27 Follow-Up as a Test of Commitment
07:46 Changing the Narrative Around Follow-Up
09:41 The Reality of Inbox Overload
13:01 Strategies for Effective Follow-Up