Business Lessons Learned from a Serial Entrepreneur with Jessica Mathison
This journey of a VOpreneur® is not an easy one. It can be incredibly fun, rewarding. But if you aren't comfortable thinking and operating like a business owner, it can also be challenging and stressful.
Jessica Mathison has owned many businesses in the past, and she's mastered the art of the pivot when circumstances and situations have changed. She's been able to take all those lessons she's learned and apply them to growing her own successful voice over business today.
In this episode, Marc Scott and Jessica dive into her story and she shares plenty of actionable, practical advice you can use in your own voice over journey.
CONNECT WITH JESSICA MATHISON
Jessica Mathison Website - https://www.jessicamathison.com
Jessica Mathison on Instagram - / jessicamathison_vo
Jessica Mathison on X - https://x.com/Jessi_Mathison
Jessica Mathison on LinkedIn - / jessica-mathison-35b1a061
Marc Scott on Instagram - / marcscott
RESOURCES FOR VOICE ACTORS
The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials
Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
For voice over services:
Visit https://marcscottvoiceover.com
Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
Join the VOpreneur Facebook Group
Visit / vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min
KEY TAKEAWAYS
✅ Running a voice over business requires treating it as a business and implementing strong business practices.
✅ Understanding market demand and adapting to meet customers' needs is crucial for success.
✅ Learn from your mistakes and seek out resources to improve your voice over business.
✅ Resilience is key in the face of rejection and the challenges of the voice over industry.
✅ Use effective marketing strategies to promote your voice over services.
✅ Consider applying for grants to support your voice over business
00:00 Introduction: The Voiceover Business as Entrepreneurship
03:59 From RV Life to Traveling the World
12:41 Adapting Business Ventures to Meet Market Demand
22:09 Learning from Failure and Building Resilience
30:32 Treating Voiceover as a Business
32:29 Learning from Mistakes and Finding Resources
34:22 The Importance of Resilience in the Voiceover Industry
35:21 Effective Marketing Strategies for Voice Actors
36:14 Tools and Apps for Staying Organized and Productive
41:40 Applying for Grants to Support Your Voiceover Business
52:26 Recommended Business Books for Voice Actors
57:37 Introducing 'Bite-Sized Business Builder'