This Social Media Metric Matters Most
Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not?
In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, highlighting which metric he believes matters most and sharing some tips on how to grow that particular metric.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - / @marcscottvo
VOpreneur® by Marc Scott on YouTube - / @vopreneur
Marc Scott on Instagram - / marcscott
Marc Scott on LinkedIn - / marcscottvoiceover
RESOURCES FOR VOICE ACTORS
The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials
Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
For voice over services:
Visit https://marcscottvoiceover.com
Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
Join the VOpreneur Facebook Group
Visit / vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min
KEY TAKEAWAYS
✅ Impressions and reach are two distinct metrics on social media. Reach refers to the total number of unique users exposed to content, while impressions represent the total number of times content is displayed.
✅ Organic reach, which is the reach without paid promotion, has significantly decreased over time on various social media platforms.
✅ Algorithms reward engagement, so it is crucial to focus on generating genuine engagement on social media posts.
✅ Strategies to increase engagement include asking questions, inviting readers to share their experiences, requesting feedback, and inviting people to direct messages.
✅ Targeted engagement is more valuable than high reach, as reaching the right audience is essential for effective communication and achieving desired outcomes.
00:00 Understanding Impressions and Reach
02:27 The Importance of Organic Reach
05:16 Expanding Your Network
07:40 Creating Engaging Content
09:05 Strategies for Increasing Engagement
12:54 Inviting Engagement through Direct Messages
16:39 Analyzing Engagement and Informing Content Creation