Cognitive dissonance: when your actions conflict with your beliefs.
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Ever get that unsettling feeling that your actions don't follow on from your thinking or beliefs? This is called Cognitive Dissonance and is described in this video.
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References:
Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. The journal of abnormal and social psychology, 58(2), 203.
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