Google Ads Network Settings for Video Campaigns
This video is part of a larger YouTube Ads course which you can find here: https://www.udemy.com/course/how-to-a...
In this video, we'll talk about the network campaign settings for video campaigns. Your options are: YouTube search results, YouTube videos and Video partners on the Display Network.
YouTube search results
Ads can appear next to search results on YouTube. You can use video discovery ads only.
YouTube videos
Ads can appear on YouTube videos, channel pages, and the YouTube homepage. You can use in‑stream and video discovery ads.
Video partners on the Display Network
Video partners extend the reach of video ads to a collection of sites and apps in the Google Display Network. Including video partners will help you reach new audiences outside of YouTube.
My advice would be to avoid video partners on the display network like the plague. It is easily the fastest way to burn through your budget and have nothing to show for it.