PPC Campaign Generator Training: Part 5 - Research
PPC Campaign Generator is a software for Windows that gives you powerful tools to build quality paid search campaigns from scratch quickly. You can download this software for free by visiting https://coursenode.com/p/ppc-campaign... (official download).
In this video, I will show you how to generate keywords using PPC Campaign Generator's keyword combination tool. You can do keyword research and copy/paste any keyword list into the software. The best places to get keywords are: Google's own Keyword Planner, http://keyword.io, Google Analytics data (if you have it), and just using Google's auto-suggest as you type.
Keyword research tools are everywhere. PPC Campaign Generator is not primarily a keyword research tool, but it does provide some tools to help you generate keywords.
The old days of generating hundreds of thousands of keywords is no-longer necessary in my opinion. Obviously, it depends on the size and scope of your business but with Google's match types being more broad than ever, it's just not necessary and actually wastes time and creates a lot of unnecessary overhead to manage.
Just look at this definition from Google Ads for exact match:
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USING EXACT MATCH
With exact match, you can show your ad to customers who are searching for your exact keyword, or close variants of your exact keyword. Close variants include searches for keywords with the same meaning as the exact keywords, regardless of spelling or grammar similarities between the query and the keyword.
Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes. Close variants of exact match keywords help you connect with people who are looking for your business—despite slight variations in the way they search—and reduces the need to build out exhaustive keyword lists to reach these customers.
Of the four keyword matching options, exact match gives you the most control over who sees your ad, and can result in a higher clickthrough rate (CTR).
Source: 🔗 https://support.google.com/google-ads...
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So you see, even exact match is not really "exact match" anymore. Additionally, when you upload a bunch of similar keywords, the Google Ads system will tell you that many of them are "redundant".
Lastly, long tail keywords that you DO bid on usually never get any impressions. The Google Ads system is not as smart as people give it credit for. The truth is, Google Ads wants to pit each advertiser against each other by telling them to ALL bid on the exact same high-volume keywords. This only drives up prices for advertisers and puts money in the pockets of Google.
Like it or not, this IS the game if you want to play it.
Therefore, it's no-longer necessary to build a massive keyword list of tens of thousands in most cases. For these reasons, PPC Campaign Generator software is perfect for handling small to mid-sized keyword lists of 10,000 keywords or less.