PPC Campaign Generator Training: Part 8 - Ads
PPC Campaign Generator is a software for Windows that gives you powerful tools to build quality paid search campaigns from scratch quickly. You can download this software for free by visiting https://coursenode.com/p/ppc-campaign... (official download).
In this video, we'll go over all the features on PPC Campaign Generator's Ads tab. The Ads tab lets you generate highly relevant expanded text ads tailored to each ad group. It achieves this by using variables (aka: placeholders). Your campaign name is a variable. Your ad group names are variables. You also have 3 custom variables you could use.
The main idea is to create ad templates with these placeholders. When you go and generate these ad templates, the placeholders are replaced with the relevant values.
I know all this probably sounds too complex or overwhelming. Watch the video above and I'll go in-depth on how you can generate multiple ads for each ad group that are very specific and relevant to each ad group.
This software is a Google Ads ad generator meaning it literally generates ads. As you might be aware, writing custom ad text for each ad group... AND having MULTIPLE ad texts in each ad group is extremely time-consuming, very boring and hard.
You have better things to do, right? That's where this software comes in. All it takes is a little effort on your part to think about the variables and where you want to dynamically insert these variables into the ad so you have multiple highly relevant ads for each ad group.
CTRs are through the roof using this approach because the keywords, ads, ad groups are all tightly aligned. The only thing that you need to make sure of is that the landing page is also aligned. That's where you can use the groupURL parameter from the Groups tab of PPC Campaign Generator to align even the landing page.
This combination will give you a very strong ppc campaign in the end.