Premion Explains the CTV Ad-Vantage
Content USED TO BE "king." But according to Premion, the CUSTOMER rules over all in the land of CTV, streaming and local Advertising. Learn about all the advantages of streaming media from John Vilade. He has a knack for explaining complex concepts like targeting, programmatic buying, and brand safety in a way that's warm and relatable. That dovetails with Premion's goal of simplifying streaming advertising for local and national spot advertisers -- acting as a 'liberator' by making advanced advertising techniques accessible.
In episode 24 host E.B. Moss asks Vilade to explain just why ad spend has shifted towards streaming and away from traditional media channels driving increases in CTV budgets overall. We also learn, thanks to their new research, why political advertising is so key in local markets, and Premion covers all 210 DMAs.
John's extensive career journey took him from leveraging his New Jersey roots for his first ad sales role in Waco, Texas (you’ll have to hear that story!), on to his impactful roles at NBC and Hulu. His career has kept pace with the dynamic shifts in the media industry thanks to his determination to stay savvy about OTT and CTV. His jokes about earning his grey hair notwithstanding, he is a bona fide beloved industry resource.
On a personal note, we learn he's a big Dead head, which adds a layer of understanding as to who he is as a person, but it's his belief in “purpose” (which he defines as maintaining a promise between giver and receiver), whether in business transactions or personal interactions, that reveals just what drives him in life and at work.
John leaves us with valuable advice on career growth (think "empathy") and staying ahead in the ever-evolving media landscape... oh and which Detroit Tiger player he is cheering on and why!
Don't miss this episode filled with insights, personal stories, and professional wisdom.
KEY MOMENTS:
00:00 Introduction and who's the new “Royal Family” (of Content)
00:50 Fun Facts about John and his Career Journey
04:59 Understanding Premion and Its Role in OTT Advertising
07:11 Budgets and Eyes Shift to Streaming and CTV
12:36 Programmatic Advertising and Brand Safety
18:46 Premion's Innovations and Market Differentiation
21:49 Why the Fast Rise of FAST Channels
23:46 Political Advertising in Local and Streaming Campaigns
26:15 Personal Insights and Mentorship
33:44 Brand Purpose and Personal Values