Podcasting Evolutions: Pivots in AI, AdTech and Monetization
Podcasting pros shared what's new in the industry that's making life easier for creators, advertisers and fans! At Podcast Movement Evolutions in Los Angeles, Insider Interviews host E.B. Moss spoke with Justine Benjamin of AdsWizz/Simplecast, Todd Cochrane of Blubrry Podcasting, and Sam Sethi - who co-hos of PodNews Weekly Review podcast, now also the founder of a whole new way to monetize podcasts.Here's what you'll learn from these on-the-fly conversations:
First up, Justine Benjamin, the global head of marketing for Adswizz and Simplecast, part of the SiriusXM family, helps simplify the complex ecosystem of podcast technology. She discusses the strategic union of Adswizz's enterprise-level monetization platforms with Simplecast's podcast hosting and distribution services. Justine's insights on global trends and the need for education to bridge the ad dollar gap in podcasting are invaluable.
"We want to make sure that the challenges that you're facing, whether it be around brand safety or loss of IDs, and how you meet that with contextual targeting, all of these things that really matter and are solving issues that we're having today in podcast advertising." -- Justine Benjamin, AdsWizz
Hear what wow'd her during some of the sessions at Podcast Movement -- including takeaways from Tom Webster's research presentation and the findings from Edison Research as well (summed up in this article from PodNews.)
Next, podcast hall of famer Todd Cochrane, CEO of Blubrry Podcasting (where this show is hosted -- but got no comp for this!), describes their new AI-driven production tools designed to streamline podcast planning, production, and promotion.
And looks like (sounds like?) the new 'Vid2Pod' service will be a game-changer for YouTube-first creators, allowing them to effortlessly transform video content into bona fide audio podcasts. He also shares his optimistic outlook on podcast growth and the unique opportunities for creators in today's market.
Then, Sam Sethi, entrepreneur and podcast industry aficionado, introduces us to 'TrueFans'—one of the new platforms enabling microtransactions for podcasters -- supporting a 'third way' for creators to earn revenue, alongside advertising and subscriptions. Sam demystifies the concept of 'sats' (fractions of Bitcoin) and the 'value for value' model, which allows direct financial appreciation from fans to creators.
He also discusses the potential of a new advertising model that rewards listeners for their time and attention, fundamentally changing the way we think about podcast monetization. (Very forward thinking! And hint: don't think "podcast apps"; think "RSS Marketplace"!)
This episode is a must-listen for anyone interested in the intersection of technology, monetization, and the future of podcasting.
Join E.B. Moss, to understand the latest trends and tools that are redefining the podcast industry, one microtransaction at a time.