Epi 13 Broadcast and Streaming - the Power Duo of Local Advertising
In this breezy but informative 25-minute episode of Insider Interviews, host E.B. Moss ( @mossappeal ) sits down with a presidential duo – Locality’s Ann Hailer and Keith Kazerman who, respectively, represent the ad inventory of over 300 local broadcast TV stations and 150 publishers for market by market US coverage. This powerhouse partnership enables them to offer “precision reach” in TV advertising solutions. They explain how, with more viewers turning to local news and sports, local TV viewing is thriving. And, per Kazerman, whether streaming or broadcast, it’s all “TV”!
The important part for advertisers is the “and” of leveraging both, as well as considering the context and content of their messaging. By smartly bridging broadcast and streaming, #Locality allows advertisers to target at scale, and even helps them version their ads for greater relevance and thus effectiveness.
They also discuss the state of measurement, the brand impact of national companies showing home town support, and even how both Hailer and Kazerman get and give support locally, themselves, through mentorship and change management right in their own “backyard” of Locality.