How to use social media to personalize your client pitches
This is a clip from a keynote talk I gave to the Insurance Brokers Association of Ontario's Young Brokers Conference. The talk was on professional branding and how to generate more business. Before the talk, I spent 3.5 hours checking out the LinkedIn profile of every person in the room. That led to a few interesting moments and this one - which included a nice surprise for an audience member - was my favourite.