A crisis manager's analysis of Ellen's statement/apology
On September 21, 2020, Ellen DeGeneres opened her show with a four-minute and forty-two second statement/apology meant to address ongoing accusations of toxicity, bullying and harassment in the workplace at her show. I've been in the crisis management business for over two decades and in this video, I break down Ellen's statement section by section and point out some of the devices she uses in an attempt to try and win her fans over again in the wake of this scandal. I hope that this quick analysis lets you see a bit deeper into the inner workings of this statement and how it was created.