Planning a design thinking project
Planning a design thinking project - https://www.stefano.tips/PlanningDTP
Design thinking differs from business planning.
Organisations rely on design thinking when in need to devise a new strategy by switching the perception of the problem they are trying to solve or the opportunity they want to enhance. Business planning helps in implementing the new strategy.
Is planning needed in design thinking?
Indeed, any successful design thinking process must encompass three types of plans.
The first plan relates to the setting - how will a team work? Until recently, a physical setting was the norm; given the current circumstances, organisations are switching to a remote setting for running their design thinking projects. This shift comes with a cost attached and requires effort from all team members.
Familiarising with new software, working asynchronously, and acquiring an unfamiliar language that suits online communication are all factors slowing an organisation down. It is therefore essential to plan the setting for your design project.
The second plan relates to the people involved in the design thinking project.
Any design thinking project requires two teams. An internal team, responsible for the day-to-day running of the project and an external team, contributing to the project with their intelligence, exceeding that of the core team.
The participants of the extended team are experts in the project's area, as well as early adopters and advocates.
The third and last plan relates to the research the team has to perform.
Design thinking focuses more on qualitative rather than quantitative research. Despite running only a few (in-depth) observations and interviews, there is a need to decide who in the team must conduct those interviews and by when.
Accountability is essential to design thinking, and planning helps in making this happen in an ordered and aligned way.
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