Creative Thinking & Artificial Intelligence
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1) Agricultural economy & Creative Thinking:
The survival instinct pushes our creative thinking. Creativity defined as our ability to solve a new problem, or finding a new solution to an old problem
Example of the farmers & hunters (Survival instinct)
2) Industrial Economy & Compliance:
Industrial revolution - Schooling (Normalise Farmer's behaviour) respecting the rules of the assembly line. The end of creative thinking in business innovation.
Focus on efficiency: Ability to memorise and rationalise.
3)The connection economy & I.A.:
I.A: Replace memorisation and rationalisation skills, but not able to substitute humans in the creation of new value. While computers avail of nearly infinite memory and fantastic calculation power, they only can provide an answer within a set of rules (algorithm). More of the same
Machines can only use the intelligence provided by customers (database) to suggest new ways to innovate.
Only humans can access un-articulated customer needs (empathy), which are the source of anticipated and unarticulated customer' needs and source of sustainable competitive advantage.
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