Breaking Circular Innovation
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Circular innovation occurs in a company (as in any other organisation) when its management focuses on maximising operational efficiencies.
In creating efficient organisations executives set in place very rigid procedures hampering employees’ ability to think or even to suggest small variations from the norm.
Hierarchy matched with an intense level of control (CCTV in any corner) is the best way to preserve the current order of thing within a business.
Despite an increasing level of control, it is only a matter of time before management can no longer preserve the current order of things.
As the rejection of the rule is spreading a new movement will start around it. Two things can occur:
1)Management considers the suggestion coming from the workforce, and the conversation begins (most of the time this is a negotiation).
2) Spin-off: change-makers and catalysts will start a new venture outside the current company.
In a way or another, the current rule is irreversibly under attack.
While we can see this dynamic happening in many parts of our lives, the hard part is answering the following questions:
1) How long will the circular innovation cycle last in a company?
2) Can/will an organisation embrace the new idea?
3) Is it worth creating a new organisation to implement a new idea?
More to come on this.
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