What is Hotjar analytics?
How would you like to peek over the shoulder of somebody landing on your sales page to see what they see and to see what they actually read and look at? And what Hotjar is and does, is you can sign up for free and you get a little piece of code, no code editor access required. You put this little piece of code under your site settings and you set it up where you could tell Hotjar, I would like you to track how people access or what people do on this page. Is, these are recordings. So remember I said you're looking over their shoulder and seeing what they're doing? That's what the recordings do. On your free account you can get up to 300 recordings. If you hit 300 you can reset it by just deleting old recordings. And it shows you, first of all, you can't really see who this, these people are. You can see where they're from. You know.... and even that's a little suspect. It's showing you where their IP address is being generated from. Let's try this one. Okay. This person is on a desktop and they're scrolling So this is what I like to see. They're scrolling, they stop at testimonials. So, and I have seen this with a lot of of the recordings on Hotjar. So it tells me that testimonials are important. And people do talk, stop, and read. Now all the great things that I offer in the membership, mastermind calls, co-working, monthly training, community, they stopped and they're reading that. I don't know how long they're reading that. Okay. Now he's going. He she I don't know. So they did focus and they read what's on there. They skipped over me and they landed on the pricing. And so now they're reading it and you just saw their cursor come down you see that with a little yellow circle on it. So they're focused on the monthly. Oh and they just zipped across. I'm not sure what that signifies other than their reading monthly training. Come down, nope back up. And they're scrolling down. Are they gonna click join now? I don't think so. And they scroll down, here we go. Another testimonial. And who this membership is not for caught their eye. Because you see that they started to scroll past it and then they zipped right back up. That's interesting. And that was it. Especially for a sales page this is really really good information. So again that is Hotjar.
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