Google Analytics conversion tracking is better than Kajabi's, What is Google Analytics? 3
There is one thing that Google Analytics tracks better than Kajabi's analytics. And that is tracking conversions. #googleanalyticstutorial #googleanalyticstutorialforbeginners
Acquisition. You want to know where your traffic is coming from right? So under all.... So acquisition means how do you get site visitors? If I go to referrals it's going to show me. So once again, the Kajabi app which is probably my students, my members I should say. Facebook, YouTube more Facebook. So my referrals. Channels is more of a broader overview. So direct traffic, meaning somebody typed in the link, saved a bookmark, and clicked on a bookmark and came direct to my site. Again my members. Social, organic search, meaning they went to Google and they typed something and they found me. And referral traffic. And referral traffic would be again like, not your average grandma podcast sent traffic as a referral. Pretty good information right? We want to keep keep on top of that. My content. If I look at all my pages what and this was on the home page in a summary form. What are the primary entry points? First pages that people are landing on. And visiting. So home page, login, the promotion, sales page, my coaching programs, the blog, etc. And you can see there it also tracks the products. You can, again, there's tons and tons of data we can get into but I want to talk about conversions because this is where Google really really does trump Kajabi in tracking your results. If you want to track your conversions so let's have a scenario of you have an opt-in that goes to a thank you page. And you want to track your conversions. How many people land on the landing page but then submit their information on a form? And then they get to redirect it to the thank you page. Access and landing on the thank you page signifies a conversion. You can create a goal. And I won't go into a whole lot of detail because it's it does have a pretty good explanation of how you track this stuff. And your goal can be conversions on my opt-in and it's going to say, tell me the pages that you want to track. Well you want to track the opt-in page because you want to know the traffic that hits that opt-in and you want to track the thank you page and you identify the thank you page as where how you want to signal a conversion. So when you do that anybody that hits that thank you page counts as a conversion. Same thing with a sales page. Now the fun thing with a sales page is you can track the dollar value of that conversion. So if you're selling a $497 dollar course and you can track them from sales page to your conversion page, whatever that is. You can track that not only without a conversion but it was worth $497 for you. Or if you have other statistics about the lifetime value of a customer once they become a customer, maybe that $497 is actually more like a thousand dollars. Because you know that once they're a customer they have a tendency to keep purchasing.
Join my free Kajabi Kickstart Facebook Group: / kajabikickstart
Join the waitlist for the K Flight Crew Club membership, which will open for membership soon!
https://www.deannafenton.com/waitlist
Need some Kajabi Coaching? I offer everything from one hour SOS calls to regular one-on-one coaching sessions. Get all the details here: https://www.deannafenton.com/k-coachi...
Not sure what’s best? Let’s talk! Schedule a Discovery call here:
https://calendly.com/deannafenton/kaj...
MY RECOMMENDED TOOLS:
You can get a free, 30 day trial of Kajabi with my link:
https://deannafenton.com/kajabi
Searchie – Solving a big problem for all content creators! Searchie is the fast, easy way to search (and share) your video or podcast content. Create editable transcriptions. And it works on nearly every platform where you can add a link or embed code.
https://deannafenton.me/searchie
Bonjoro - Boost customer engagement with perfectly timed personal videos, sent via email
https://deannafenton.me/bonjoro
NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn a small commission when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
Let’s connect on social:
Facebook: / compassstrategies
Instagram: / deannalfenton
LinkedIn: / deannafenton