There's no one way to launch something
You can launch a product in many ways. But you have to know this one important thing first. #launchdate #launching
There's not one way to launch your products. And you really again need to understand where your audience is. Are they Zoom fatigued? Is the idea of getting on and having to look at a screen for an hour really something they're gonna do? My guess is, if you're selling to more corporate type audiences corporations, businesses, those types of services for them maybe a webinar still works because good Lord they don't have much of a choice about getting on Zoom calls right? But if your audience is moms. There's a great audience. And a great example. Do they really have an hour? Hour and a half to watch a webinar? And boy you'd have to deliver some slam dunk content. And I mean I know they're people that can But it's got to be super compelling to get a lot of our audience that a lot of the different types of audiences that we all have to get them on a webinar. And that's where I really.... also this is one of the things that I really also want to focus on is, you need to do a launch strategy that you're comfortable with. Now we all know and I do completely agree, we've got to push ourselves out of our comfort zone sometimes. I've also seen a huge swing in the digital marketing space towards making it easy for you. And especially making it easy for your audience. If you can make it easy and you can make it valuable. That's why challenges are super big right now and I'm not saying there's.... there's work involved with a challenge to be sure. Especially getting people to sign up for the challenge but generally if it's a topic that you are passionate about creating the content is generally not too much and so that's why short trainings, easy step by step choose one thing to focus on each day that can be done in 15 minutes, you're gonna have better luck.
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