Khai McBride | Evolve or die | Win Now Ep. 7
Win Now is hosted by Todd Bookspan, CEO of Win By Noon and Deborah Byrd, CEO of Plug and Play SM. We're excited to have @khaimcbride on the show! most known as the Entrepreneur’s Systems Coach, Khai is the CEO and Founder of @khaimcbridecoach
Khai McBride is recognized as an OG (original) and a top producer in the mortgage industry. He emphasizes the importance of adapting and evolving with the times to avoid becoming obsolete, drawing parallels to the extinction of dinosaurs and getting stuck in old ways. He points out the patterns he has observed in the last two years, suggesting that the current market conditions will persist for the next five to ten years.
The conversation then delves into the changing demographics of homebuyers, with Millennials and Gen Z becoming the dominant buying markets. McBride highlights their different purchasing behaviors, reliance on social proof, and the need for a strong online presence to attract them. He presents charts showing the decrease in housing inventory and the increasing number of buyers in each generation.
McBride mentions the shift in marketing trends and the rise of inexpensive marketing outlets such as social media and YouTube. He emphasizes the importance of adapting to these changes, especially with younger competitors entering the industry who are adept at leveraging social media and video marketing. McBride also discusses the impact of brokers creating disparities in rates and the need to adjust sales strategies accordingly.
He challenges the traditional approach of relying on in-person meetings and local markets, suggesting that loan officers should consider expanding their reach and building connections in different states using technology like Zoom. He acknowledges the burnout experienced by many salespeople in the industry and emphasizes the need for change.
Overall, Khai McBride advocates for embracing change, adapting marketing strategies to target younger generations, and staying ahead of the evolving mortgage industry landscape to ensure continued success.
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