Tony Byrne | Systematize your video content | Win Now Ep. 5
If you are struggling with how in the world to find the time to create TikToks as a solo loan officer or real estate agent... then this episode is for you!!
Todd Bookspan, CEO and Founder of Win By Noon, and Deborah Byrd, CEO of Plug And Play SM interview Tony Byrne, also known as "The Home Buyer Helper," who has gained popularity on TikTok for his mortgage-related content.
Tony introduces himself as a loan officer from Spokane, Washington, and explains that he started using social media, particularly TikTok, as a way to connect with realtors and generate his own customers.
He mentions that he was inspired by another mortgage professional who talked about the success he was having on TikTok. Tony decided to commit to posting daily on TikTok for a year and has found a rhythm in creating mortgage-related content. He primarily focuses on mortgages in his videos, following the advice of other successful creators on the platform.
Tony discusses the importance of showing personality and creativity on TikTok, which sets it apart from other social media platforms. Tony explains that TikTok provides various audio trends and prompts that guide him in relating the content back to his niche. He also mentions that the length of his videos varies, with talking videos being around 30 to 45 seconds and lip syncs being under 10 seconds.
Tony shares that he has received questions about how he keeps up with creating content and advises that once you get a feel for it, it becomes easier. He emphasizes the importance of consistency and recommends spending around two hours per week on TikTok.
Deborah and Tony encourage listeners to download the TikTok app, engage as consumers, and not be overly concerned about data privacy. The episode concludes with Todd and Deborah planning to create a TikTok together at an upcoming event and discussing the commitment and dedication required for success on the platform.
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