Denise Donoghue | Knowing Exactly What To Say | Win Now Ep. 11
Denise Donoghue AKA: @themortgagenerd joins the Win Now Podcast hosted by Deborah Byrd, CEO of Plug and Play SM. Denise and Deborah Byrd will break down their recent trip to New York where they attend the "Exactly What to Say Certification," by best selling author Phil M. Jones.
Denise discusses her strategies for success in the current real estate market, which is characterized by higher interest rates, increased competition, and low inventory. She emphasizes the importance of leveraging one's database by targeting potential clients who previously considered buying a home but decided to wait.
By re-engaging with these individuals and understanding their reasons for delaying, loan officers can position themselves to capture business when interest rates drop.
Denise also advises loan officers to focus on maintaining strong communication with past clients and conducting annual reviews to spark conversations and generate referrals.
Additionally, she suggests networking with real estate agents and emphasizes the need for increased lead generation and intentional, meaningful communication. Despite the challenging market conditions, Denise emphasizes that everyone is experiencing a decline in production and encourages loan officers to persevere, adapt their strategies, and exercise financial discipline. Finally, she urges loan officers to have empathy for their branch managers, who are under pressure to retain staff and navigate the market changes.