Wonderfully Weird Ideas: How to Catch, Tame, and Train Them
Weird ideas, known to academics as "divergent thinking," have the power to disrupt, define and differentiate a brand. If you've ever envied a competitor's use of divergent thinking and wondered how your brand can get in on the action, Executive Creative Director Cliff Lewis and Vice President, Creative Scott Trobaugh from Godfrey can show you how.
Under the right social conditions and through the right creative process, your team can produce wonderfully unusual campaigns that communicate far more effectively than any old shopworn approach. The best ideas are only weird because they're different, and in your crowded B2B market, different is everything. That's the power of weird.
Presented during the MarketingProfs B2B Forum, this video presentation helps you:
Build a concepting process that welcomes the weird
Refine your most promising weird ideas to keep them on-message
Convince your organization to take a chance on the weird and wonderful
To download a handout related to this presentation, visit the Godfrey website: https://www.godfrey.com/insights/spea....
Music used during this video presentation is from the YouTube audio library. The tracks used are "Instant Crush" and "Overdrive" by Corbyn Kites.