Making First Impressions Soar for a Pixelle Product Launch
Pixelle Specialty Solutions, one of the largest specialty paper manufacturers in North America, needed a bold, new product brand and a memorable launch for their new line of opaque papers. The superior print performance and premium quality of their new opaque papers demanded a vibrant brand, packaging and literature that would help them stand out from the competition. They also needed guidance on effective approaches to driving new leads. Pixelle worked with Godfrey to execute a strategy from beginning to end that would attract new and existing customers alike to their growing product portfolio.
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