Let’s Talk Brand Community: A Chat With Matt Snodgrass of MarketingProfs
Building and engaging a brand community matters — now more than ever. In advance of MarketingProfs’ April B2B Forum, MarketingProfs Director of Community Matt Snodgrass shared his insights on building a community and hosting engaging virtual events. Join us for this fun conversation as Matt chats with Executive Creative Directors Scott Trobaugh and Cliff Lewis — and turns the tables on our hosts and asks a few questions of his own.
ABOUT THE SPEAKERS:
MATT SNODGRASS
Director of Community
Matt Snodgrass is the Director of Community at MarketingProfs. After working in highly regulated industries for the first 10 years of his marketing life, he's having a lot more fun with creative (and his career) with the MarketingProfs team. Matt co-hosts the weekly MarketingSmarts podcast and is a fan of board games, podcasts, gamification and marketing research and will gladly talk with you about any of them. At length.
CLIFF LEWIS
Executive Creative Director
As an executive creative director at Godfrey, Cliff shapes our creative concepting process and helps guide concepts for branding, industry events and global B2B campaigns.
SCOTT TROBAUGH
Vice President, Executive Creative Director
As a vice president and executive creative director at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.