Glenlivet 12yo / Weareseventeen / Box Of Toys Audio
Project: Glenlivet 12yo
Client: Weareseventeen / Forsman & Bodenfors
Music & Sound Design: Box of Toys Audio
CHALLENGE /
Product film for a brand new Glenlivet 12 Year Old is a limited edition bottling exclusively released for the Taiwanese market. Presenting a modern twist on a heritage brand, film was conceived to be a dynamic sensorial expression of the flavour notes of each individual whisky.
SOLUTION /
Inspired by tradition-infused scotch in modern society, the music track explores traditional Scottish instrumentation and combines it with modern production techniques to represent the historical richness and relevance of the product. Sound design enhances the sensorial aspect of the film by employing granular processing, premium whiskey liquid movements and ASMR sounds of the ingredients.