Journey to Greatness / Meta / Bien / Box Of Toys Audio
Project: Journey to Greatness
Client: Meta | Instagram & Facebook / Bien
Music & Sound Design: Box Of Toys Audio
Head Of Creative Growth: Sean Pryor
Creative Program Manager: Jennifer Chiu & Nicole Rabiu
SOLUTION /
In 2024, as the world comes together for the Olympics, Meta seeks to honour the athletes who make the event extraordinary through captivating animation. This project highlights the years of rigorous training and dedication it takes for these athletes to reach the pinnacle of their sports. By capturing the essence of their inspirational journeys, the animation aims to celebrate their achievements and inspire the next generation of athletes.
CHALLENGE /
This project features a minimal modern music track that evolves alongside the athletes' journey, beginning with a subtle foundation and expanding into a powerful composition as they reach the Olympic stadium. Sound design was crucial in crafting the atmosphere and enhancing the time jump within the animation.