McDonald Recycling Books / Jelly / Box of Toys Audio
Project: McDonald Recycling Books
Client: Jelly London
Music & Sound Design: Box of Toys Audio
CHALLENGE /
Jelly London worked with McDonald's Germany and Scholz & Friends Hamburg for their 'Recycling Books' campaign. The aim of the creative is to communicate the wonderful imaginary worlds children can escape to when they read.
SOLUTION /
A cheerful piano and string melody, accompanied by playful mallet instruments sets a vivid picture of a whimsical musical atmosphere, perfect for an adventure. The incorporation of papery, and cartoon-like sound design elements immerses you in the enchanting universe of the story, making you feel like an integral part of its magic.