Creating Captivating Emails with Pat Iyer
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If you think about the emails you most enjoy reading, you’ll probably realize that the ones you open first come from friends and acquaintances because you have a relationship with them. You appreciate the friendly tone of their emails and look forward to hearing from them.
The secret of successful email marketing involves projecting a friendly tone. As you write your message, you Imagine the person who will receive it: someone with fears, goals, frustrations, and joys. You want your email to tap into that reader’s emotions – we know people buy on emotion and justify with logic.
Before writing your email, ask yourself, "How would I write this email if I were sending it to a friend?" That will inspire you to write your headline and body.
Also check out how to write powerful emails at this link. • How to write Powerful Emails by Pat Iyer
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