As a scientist, it has never been easier to reach a wider audience than today. The transformation of the media landscape and the low barriers of entry to online media offer a great opportunity for you to participate in the public debate on science, and to actively communicate your own topics and interests. But how do you actually grow your group of followers, once you have decided on a communication channel and set up your profile? Here are a few general tips, basically applicable to all social media.
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Credits:
Produced by: Nationales Institut für Wissenschaftskommunikation
Presented by: Shruti Mandhani
Writers: Tobias Maier, Beatrice Lugger, Shruti Mandhani
Director: Ingo Knopf
Director of Photography: Steffen Bohn
Animation: Lena Haselmann, Antje Stockmann
Sounddesign: Patric Louis