A framework for communicating science
How does science communication, particularly with non-expert audiences, actually work? Here are five important aspects worth thinking about before any kind of communication, especially if you want to communicate with target groups beyond your own colleagues:
What is my aim?
Who is my target audience?
Which medium or channel should I use?
What is the right communication style?
What is the actual topic I want to communicate?
If you would like to learn more about science communication, consider booking a seminar with us: https://www.nawik.de/seminare/seminar...
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Credits:
Produced by: Nationales Institut für Wissenschaftskommunikation
Presented by: Shruti Mandhani
Writers: Tobias Maier, Beatrice Lugger, Shruti Mandhani
Director: Ingo Knopf
Director of Photography: Steffen Bohn
Animation: Lena Haselmann, Antje Stockmann
Sounddesign: Patric Louis