Playboy – The Rise and Fall…and Rise Again Part 1 : Instant Homerun Success
Playboy – The Rise and Fall…And Rise Again
Playboy. We all know the story about how the Company declined over the past few decades as the world shifted from Print magazine to the online world and how the brand became less relevant over time. However, what only a few people know is the exciting story of how the Company has been staging a huge comeback.
Instant Homerun Success
When he was just 26 years old, after being denied a $5 raise at his job, Hefner borrowed a few thousand dollars and launched the first-ever Playboy magazine in 1953 with a cover photo of Marilyn Monroe.
Within the first five years, Playboy became a lifestyle magazine that covered topics including politics and social life. The freedom in which news was published in Playboy represented a new era of journalism and this formula was selling like hotcakes.
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