Playboy – The Rise and Fall…and Rise Again Part 7 : Full Growth
Full Growth Mode Ahead
Business was growing in 2020 again and Playboy was aiming to accelerate growth further by targeting industries like Wellness, Apparel, Gaming and Beauty.
This revival was made possible by the power of the Playboy brand and business model of licensing. Licensing, alone, now guarantees Playboy $400 million in stable and predictable future cash flows over the coming years.
Due to the actions and strategies implemented by Playboy between 2019-2020, this resulted in over 4 million new Instagram followers and saw over 50 percent growth in engagement on social channels.
While most companies struggled and stopped operating during COVID in 2020, Playboy took the opportunity to continue growing and position itself for future growth through an innovative financing structure.
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