Using ABM in Virtual Events
From tailoring the event experience to match an ultra-specific audience to offering relevant incentives, how are marketers using ABM in virtual events?
Here’s our expert panel’s take on using ABM strategy to support virtual events.
Featuring:
Caitlin Tucker, Senior Director of Experience Marketing at Quantum Metric
Auseh Britt, VP of Growth Marketing at Terminus
Melissa Mertl, Global Accounts Marketing Business Partner at Palo Alto Networks
Dawn Colossi, CMO at FocusVision