What is ABM?
“ABM” has become a buzzword in the marketing community, but what does it really mean? Is it an engagement strategy, a recruitment strategy, a content strategy, or a combination of multiple elements?
Here’s how our expert panel defines ABM in their day-to-day work.
Featuring:
Dawn Colossi, CMO at FocusVision
Melissa Mertl, Global Accounts Marketing Business Partner at Palo Alto Networks
Auseh Britt, VP of Growth Marketing at Terminus
Caitlin Tucker, Senior Director of Experience Marketing at Quantum Metric