Defining Success to Drive Strategy: The Role of ABM in Virtual Events - Top 5 Takeaways
There’s no one size fits all approach to the perfect virtual event. The panelists at our April 21st event all agreed that marketers can’t be afraid to experiment with formats, audiences, and post-event content to produce virtual ABM events.
Here are the top 5 takeaways from our expert panel at "Defining Success to Drive Strategy: The Role of ABM in Virtual Events."
Featuring:
Dawn Colossi, CMO at FocusVision
Melissa Mertl, Global Accounts Marketing Business Partner at Palo Alto Networks
Auseh Britt, VP of Growth Marketing at Terminus
Moderator: Steve Etzler, CEO & Founder at BDI
Caitlin Tucker, Senior Director of Experience Marketing at Quantum Metric