Facebook Ads Tutorial for Beginners
Facebook Ads Tutorial for Beginners
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It’s pretty easy to get started with Facebook Advertising. It’s not so easy to succeed.
On Facebook you need to bridge the gap between your audience's interests and and your Facebook posts and ads. You really should not focus on what you’re selling while on Facebook. At least not at first. That’s because, on Facebook, your posts and ads should not focus on selling at all. Instead they should focus on the readers interests.
Make connections, build relationships, and eventually you'll see more customers and sales.
You can learn most of what you need to be successful without having to learn most the boring details involved with Facebook advertising. That’s one of my goals. To help small businesses succeed with Facebook advertising without them having to spend a lot of time learning all the details.
If you apply the 80/20 rule to Facebook advertising you can get 80% of the benefit from Facebook advertising while learning only 20% of the details (or doing 20% of the work).
Also keep in mind the following points when using Facebook Advertising:
Know Your Audience Type
In this case I’m referring to the awareness of the audience you’re showing ads to. A cold audience has not heard of your business or your products. They may not even know they need the type of products or services you provide. A warm audience has heard of you and your business and may have a need for the solutions you provide. A hot audience would be people who have bought from you or were very close to buying from you.
Make Your Ad Count
Don’t make your ads look like ads. Make them look like other posts in the Facebook Newsfeed. But also make them stand apart from other posts in the Newsfeed. Huh? Sounds like that doesn’t make sense. Let me explain.
So, in a way, DO make them look like other posts in terms of them NOT looking like an ad, but DON’T make them look like other posts in terms of getting attention. A post that looks like an ad will often get ignored while an unusual, helpful, interesting post that doesn’t look like an ad will get attention. This is a bit confusing. It’s tricky to pull off too. But it matters a lot.
Tips for better Facebook Ads
Don’t use stock photos. Pictures you take with your smartphone are often fine. You don’t need a professional photographer. Same goes for video.
Use an attention getting headline.
Don’t be afraid to write a long post. People who are interested will read it.
Make your ad be relevant to your audience.
Keep the message in all parts of your ad relevant. The picture and headline and landing page (if you use one) should all be stating the same message.
Look at your Stats
First of all, run more than one ad so you can compare which does better. You need to do a little testing. It’s easy to see which ad got more clicks, shares, comments, and likes. Also be aware of the most important statistic. Sales. Or conversions which could be sales or leads like calls or visits or emails sent in.
Build a List of Potential Customers
Most people who see your ads will not act on your ads. They’re just not interested. This is always the case if you’re showing ads to a general (cold) audience.
However, some of those people ARE INTERESTED and may click or like or comment or share your ad. But they still won’t become customers. At least not now. It’s what most people do. They put it off till later. They procrastinate. They need time to think about it.
What happens to these potential customers? For most business advertising they’re just gone. There’s no way to reach back to them directly. But with Facebook Retargeting there is!
In Facebook you can easily create a custom audience of people who have clicked or liked or commented or shared your ads or posts or page. You can then show ads to those people in that custom audience. This is an extremely smart and powerful way to reach potential customers while saving a lot of money on advertising. Why are you saving money with this method? Because you’re not showing ads to non potential customers. Only to the potential customers.
Don’t Wait, Get Started!
Don’t put it off. Get started. That’s the best way to learn. If you just don’t want to do it yourself get help. An employee or family member might be interested enough to do it for you. It’s not expensive to try and you just might have fun with it. In fact you just might be successful and acquire more customers and sales!
I guarantee, most of your competitors are not taking advantage of Facebook Advertising. That means it’s one way you can get ahead of your competition!
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