How to setup the Facebook Pixel
How to setup the Facebook Pixel
The Facebook Pixel is code given to you by Facebook to copy and paste into your website.
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The Facebook Pixel enables tracking of people who visited your website so you can show ads to them later. While they are on Facebook. The process is called retargeting. The people you show ads to are called a custom audience. This is within your Facebook ads account. You can create various kinds of custom audiences in your Facebook ads account besides website visitors. These other kinds of custom audiences include people who engaged with your Facebook content, people who viewed your videos for a certain length of time, people who engaged with your app, and people included in a customer list that you upload yourself.