Channels of Distribution Explained: Startup Starter Kit #27
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BUSINESS BASICS: How does our product get to consumers? What is a channel of distribution? In this video, I'll explain how we can use channels of distribution, such as wholesalers and retailers, and the pros and cons of each. Distribution strategy is an important part for many businesses!
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The video is part of a larger playlist called the Startup Starter Kit, which is a series of videos designed to teach teach business students, people interested in business, or people that are interested in running a business about the basics and fundamentals. We'll touch upon all of the basic business functions such as accounting, marketing, logistics, etc. Hope you enjoy!
#distribution #marketing #startupstarterkit
0:00 Introduction
1:20 Recap Place as an element of the marketing mix
3:13 Indirect v.s. Direct Distribution
4:43 Toonly Cartoon
6:25 Wholesalers v.s. Retailers
7:33 Pros and Cons of Direct Distribution
9:33 Pros and Cons of Indirect Distribution
11:14 Conclusion and Considerations for Channel Design