Conversion Rate Explained and Optimization Tips: Startup Starter Kit #72
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Business Basics: Conversion rate optimization is the process of increasing the conversion rate of your business. This is built on existing customers and traffic. Whether you're looking to increase sign ups for your course, or increase sales amongst traffic, conversion rates remain important for businesses as well as in ecommerce. In this video, I go over what a conversion rate is, why it's important, and how you can optimize your conversion rate with some easy, actionable tips. Even as simple as changing the layout of the website can increase conversions and therefore lead to more sales.
The startup starter kit is a series of videos designed to teach business students, people interested in business, or people that are interested in running a business about the basics and fundamentals. We'll touch upon all of the basic business functions such as accounting, marketing, logistics, etc. Hope you enjoy!
Want to learn more? Don't forget to subscribe and check out the videos in the Startup Starter Kit below:
• Playlist
0:00 Introduction
1:03 Conversions in Business
2:09 What is a conversion rate?
3:10 Why focus on conversion rate?
3:47 Poor conversion rate characteristics (what to avoid)
5:29 Good conversion rate characteristics (what I like to include)
6:30 Conversion tip #1 - database management
7:37 Conversion tip #2 - the follow up and communication
8:52 Conversion tip #3 - website design and asesthetics
11:13 Conversion tip #4 - call to action buttons
12:30 Conversion tip #5 - retargeting through ads
14:13 Wrap-up and conclusion