Maslow's Hierarchy of Needs Explained: Startup Starter Kit #73
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Business Basics: Maslow's Hierarchy of Needs is an interesting motivational / psychological theory that helps to explain how individuals make decisions based on their needs. In this video, I go over the stages of Maslow's Hierarchy of needs and the different layers to the triangle. Basic needs are to be met first, and then the social needs and esteem needs. I also explain specific examples on how businesses can take advantage of this theory by understanding their target market needs and wants and then seeing where that fits with the model.
The startup starter kit is a series of videos designed to teach business students, people interested in business, or people that are interested in running a business about the basics and fundamentals. We'll touch upon all of the basic business functions such as accounting, marketing, logistics, etc. Hope you enjoy!
Want to learn more? Don't forget to subscribe and check out the videos in the Startup Starter Kit below:
0:00 Introduction
1:04 Needs and Wants
2:48 Emotional and Rational Motives
4:16 What is Maslow's Hierarchy of Needs? Definition and Explanation
6:18 Background and Example of Maslow's Hierarchy of Needs
8:06 Physiological Needs
8:51 Safety Needs
9:32 Social (Belongingness Needs)
10:27 Esteem Needs
11:04 Self-Actualization Needs
12:01 Putting it all together; marketing and Maslow's Hierarchy of Needs and specific examples
#maslowshierarchyofneeds #hierarchyofneeds #needsandwants