Lead Generation and Customer Acquisition: Startup Starter Kit #71
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Business Basics: For a business to grow, it needs to acquire new customers, and have a strategy for increasing brand awareness and exposure. This is where lead generation comes in to play. Lead generation is a process of identifying potential customers through some expression of interest. In this video, I go over the basics of customer acquisition and effective lead generation. These are important topics for any business in how to create effective content for marketing that appeals to the target market.
The startup starter kit is a series of videos designed to teach business students, people interested in business, or people that are interested in running a business about the basics and fundamentals. We'll touch upon all of the basic business functions such as accounting, marketing, logistics, etc. Hope you enjoy!
Want to learn more? Don't forget to subscribe and check out the videos in the Startup Starter Kit below:
• Playlist
0:00 Introduction
1:06 Attracting new customers
2:31 Marketing Funnels and Customer Acquisition
5:03 What is Lead Generation
6:17 Channels for Acquisition
7:15 1) What is a Lead Magnet
8:37 2) Social Media
10:08 3) Search Engine Optimization (SEO)
11:22 4) Paid Ads (PPC)
12:29 5) Promotional Offers
13:14 Conclusion