Electric Adventures Trailer - EDF Influencer Film Series
EDF's new EV proposition took centre stage in ‘Electric Adventures’, a 6-part influencer film series made with @brilliantnoise2546 featuring beloved UK celebrities and digital influencers. These included @wesnelsonmusic and @DrAlexGeorge from Love Island, Jim Chapman, Colin Furze, @MotherPukka and the @TheMichalaks
Each episode embarked on a classic British road trip, challenging common EV misconceptions - charging station scarcity, mileage limitations, and costs. Influencers were handed the keys to electric cars and asked to push them to the limit while dispelling myths. The episodes artfully blended their entertaining personalities with practical advice.
We complemented each episode with shorter social edits for EDF's channels, driving audiences to the main films.
We were pumped about supporting nearly 2 million video views (800K for episode 6 alone, where Wes and Dr Alex visit EDF’s nuclear power station) and an average video view time of 3 minute 40 seconds, smashing our target view time by 733%!
The influencer film series was also nominated for multiple awards including Best Use of Video at the Influencer Marketing Awards, 2 DADI Awards and a DMA Award.
Go foxes!