The Five Elements of Adventure - Nissan X-Trail | Adventure Branded Content Documentary | Be The Fox
To showcase the adventurous spirit of the Nissan X-Trail, we created branded content with a difference: a road trip across Nepal with mountaineer Matt Walker. His ‘Five Elements of Adventure’ became the blueprint for four contest winners who faced challenges like white-water rafting, downhill cycling and high-altitude climbing.
We produced the branded content documentary end-to-end, delivering a cinematic film that inspires audiences to embrace adventure – and to do it in a Nissan X-Trail. The feature premiered at Piccadilly’s Adventure Film Festival, aired on Eurosport 2, and later streamed on Netflix.
Impact:
2.9M+ trailer views on YouTube
6M+ social impressions
581,000+ engagements
Boosted Nissan’s brand hub traffic
Organic PR in top adventure & lifestyle media
Deliverables:
Short film branded content documentary
Trailer
Full creative development, production, post & format design
This branded content campaign proved how storytelling and adventure can drive brand love, reach and real engagement.