VoucherCodes asked us to deliver their first TV ad in 12 years and we turned it around in just three months, from brief to broadcast.
The idea: bring humanity to the brand by creating a relatable, memorable character, 'The Whisperer'. Set in the everyday homes of online shoppers, the TV spot captured the “pop of joy” when you clinch a deal.
Filmed in a single day with a nimble, exceptionally talents and fun crew, this TV commercial proves that great advertising doesn’t need a blockbuster budget to achieve high production value that entertains rather than bores audiences. A strong creative idea and smart production always makes a brand message sing...(or whisper in this case!)
Results:
114M+ TV campaign impacts
Direct website traffic up 40%
App downloads up 106.8% YoY
VIP sign-ups increased
Brand Film Awards: Highly Commended
Deliverables:
30" TV commercial
30" 1:1 social cut
30" 9:16 vertical cut
This award-winning low-cost TV commercial shows how to maximise creative impact, even on a tight budget.