Data Dawn after the Google Optimize Sunset: How to Store, Analyze & Query Better.
So... Word's on the street that Google Optimize will no longer be available after 30th September 2023.
Most brands with a testing program will have to transition to paid experimentation platforms.
Treat this forced switch as a fresh chapter, and leave shabby data practices behind.
We have brought together Deborah O' Malley of GuessTheTest, Glenn Schmelzle of the Funnel Reboot podcast and Jeroen Wiersma who specializes in developing A/B tests (and measuring their impact) to shed light on what brands can do to clean up their data house during and post the GO migration.
Our speakers will focus on:
The suitability of GA4 as THE platform to measure and analyze experiment data with.
The much debated accuracy of GA4 when it comes to test data.
Data storage through Big Query.
The impact of AI on experiment data collection & analysis, and what you need to be aware of.
Good testing starts with usable & useful data - both input and output. Through this session, we'll give you a headstart.