Using Feature Flags for Fullstack Rollouts: Convert for Product Experimentation
This video demonstrates how feature flags work within Convert’s Fullstack product.
Convert’s feature flagging integrates a JavaScript SDK into your application (compatible with any JS application).
You begin with the starter code from your project settings in the Convert dashboard. Then, within your Convert Fullstack project, define specific areas and features in your app to target for the experiment.
Here, you can create variations with the features you want (JSON, text attribute, etc.), to serve your specific variation customization logic. You can also toggle these features within the code.
Optionally, set up event listeners to monitor feature activation and user interactions for debugging.
Once set up, Convert allows you to assign users to different feature variations using any kind of user IDs. The bucketing is randomized yet deterministic for a specific user context. You can track conversions to analyze feature performance with preset and custom goals.
All of this data is accessible through Convert’s robust reporting and analysis tool.
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