The Big Debate About This Type of Data Analysis (Meta Analysis)
Is meta analysis - META (most effective tactic available)? Or is it a way to skimp on experimentation rigor? Jonny Longden of Journey Further and Jakub Linowski of GOODUI have opinions. We’re here to hear them out!
Jakub Linowski of GOODUI says: “I like the idea of a world where past experiments can potentially increase our chances of predicting future outcomes… A world that is less pessimistic and random!”
Jonny Longden of Journey Further feels: “Experimentation + business strategy = a unique and differentiated direction for the brand in question. Can you really achieve that by seeking to make lowest common denominator changes?”
Two pros.
Two ways of seeing Meta Analysis.
What’s the middle ground?
Let’s talk it out.
_____________________________
CONVERT WEBSITE
⭐ Learn more about A/B testing and Growth Engines: https://www.convert.com/shopify-ab-te...
⭐ Learn more about Convert Experiences: https://www.convert.com/features/
SOCIAL MEDIA
⭐ Follow on LinkedIn: / convert-com
⭐ Follow on Twitter: / convert
⭐ Follow on Instagram: / convertinsightsinc
⭐ Follow on TIkTok: / convert.insights